Tip #5: Make you and your next book more appealing
by Dan Smith
Even the most famous authors rely upon previous media coverage to enhance the appeal of their next book. You can do the same thing. Pull quotes from articles or reviews and put them at the top or bottom of your book cover. Put "As Featured in ..." if you received coverage in substantial outlets or were interviewed on well-known shows.
On Amazon and other bookselling sites, in the bio section, make sure to add in notable media coverage for your previous book. The idea is straightforward: If your previous book received acclaim and positive media feedback, your new book must also be good! One thing to keep in mind: For book covers, it's best to include quotes or listing of interviews completed if these are from mid-level to large media outlets. An endorsement from your tiny local newspaper -- although great publicity -- probably won't mean much to book buyers all over the country or world.
Bonus Tip #6: Show off and have fun!
Too often, authors -- and publicists -- forget to have fun along the way and after a publicity campaign. You worked hard, why not show off and have some fun? From simple things, like framing an article about you in your office, to sending copies to friends and family, promotion is all about showing off. It's hard for some people to draw attention to themselves -- it can feel awkward -- but you need to shed your fears and tell the world!
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